MARSOC is an abbreviation for Marine Forces Special Operations Command. While the Marines have fielded special operations forces before, (the “Raiders” conducted amphibious light infantry missions in World War II) there has always been some resistance within the Corps against establishing an elite unit within what many already consider an elite force.
The “Raiders” were disbanded in 1944. However, after the 9/11 attacks, Secretary of Defense Donald Rumsfeld directed the Marine Corps to establish a “proof of concept” unit that would report to US Special Operations Command. John A. Dailey was one of four team leaders selected to form the 1st Reconnaissance Company – Det. 1 for short. His Commander only gave him one prerequisite for the 86 men who would form the unit; “They must be tough rugged bastards with strong backs and hard feet”. “Tough Rugged Bastards” would become the title for John’s memoir of life in a Marine Special Operations Unit.
Customer retention is the key
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Focus on increasing customer retention first
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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