Combat Story Round 2
Today we have round two of our incredible Combat Story with John Dailey, the former Marine Force Recon operator who was one of the very few selected to help stand up what was known as ”Detachment One,” which would lead to the creation of the Marine Forces Special Operations Command (MARSOC) that we know today.
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If you missed Round 1, John grew up on the east coast hunting and shooting and, in the ninth grade, visited a Marine recruiter who took him under his wing until it was time to enlist. He went straight into a sniper unit and then served as a Marine Security Guard at Embassies in Hungary and Argentina before joining Force Recon. On 9/11, John was in a bar in Australia with a Marine Expeditionary Unit when he saw the towers come down. He and his Force Recon unit were sent directly to Afghanistan where they took the fight to the Taliban months after the attacks.
This second round interview picks up after John returns from this first deployment and sets the ground for his book that will be released in August 2024, aptly titled ‘Tough Rugged Bastards: A Memoir of a Life in Marine Special Operations’ that describes both John’s experiences and the beginning of MARSOC from his perspective on the ground. I hope you enjoy this experience of combat and the weight of the Marine Corps on the shoulders of a small group of men like John, as much as I did.
Customer retention is the key
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Focus on increasing customer retention first
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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